But the niche matter less than efficiency

It is at the foot of the wall that we see the Mason and in times of crisis that distinguished the really defensive values. Johnson & Johnson, the world number one of self-medication, was clearly part, as it prepares to complete beauty the 25th consecutive year of growth of its profits. The crisis has not been the slightest scratch in the accounts of the owner of Tricosteril. He comes to the contrary, to raise its forecast profit for the third time this year. Shareholders should rely on increased their dividends in the 47th year of rank. But the niche matter less than efficiency. If Pepsi also yesterday published its results is psschitt and must remove 2 of its workforce, it is less a question of sector food is a sure because its bubbles and its Frito-Lay's snack produced more bad FAT to profitability. Despite 10 billion of sales less, Coca-Cola, its competitor, exudes the same operational benefit him. The great ancestor by moving three quarters of its turnover abroad found, him, the means to defend themselves. This does not, it is true, the stock exchange to their reserve the same treatment. Both the bad reputation of soft drinks is forgetting the quality of the strategy.

The King is naked

If be shareholders of a bank does step today the sinecure, a Belgian Bank be truly within the apostolate. While those of Dexia yesterday suffered a relapse of 15.5 of stock market, caused by rumours of intervention by the States, those of Fortis saw the title collapse 77 precisely because the Government intervened! The butchering of the first financial institution to addition-Quiévrain between its Dutch activities by the Netherlands and belgo-luxembourgeoises branches swallowed by BNP Paribas leaves the stock market of Brussels with a rump insurance company, managing only to foreign customers, virtually without cash, once repaid its bond debt, and to assume two-thirds the decontamination of a portfolio of radioactive of 10.4 billion euros with a ruisselet of profits which amounted to 157 million in 2007. An impossible mission for investors that plunged the capitalization of Fortis 60 below the level of its own. If the taxpayer to the flat country pays one of the heaviest invoices with the bursting of the bubble (EUR 11.4 billion or 3.2 of GDP), the Fortis shareholder is entitled to find that the King is naked after evaporation of some 50 billion euros of stock market value in sixteen months.

Recomposed families

Family histories are often complicated. Aerospace and defence sector offers a remarkable illustration. The Dassault family, which holds 5.2 Thales and 50.5 of Dassault Aviation, pushing it to resume the 20.8 for Alcatel-Lucent in the OEM of defence. The King stripped of the phone, which accumulated losses and whose turnover is expected to decline this year and next year due to the crisis, has an opportunity to consolidate a surplus cash which could melt like snow in the Sun. In amount to 26 in Thales, Dassault group WAC at the level of the State which owns 27 of the capital too know that do. The aircraft manufacturer would also reinforce its role in defence, while excluding Franco-the German EADS who covets Thales for years, to the chagrin of its leaders. The paradox is that EADS holds a 46 of Dassault Aviation and would therefore the object of his desire to escape to the benefit of a group where he plays only a large minority role. Of course, he can attack the industrial logic of the operation and its reasonable price to 9 times the profits expected in 2009. But she quite enclose its horizon in the defence, unless the State is still rebatte cards with its own titles.