Or the India had come to rely on these capitalLet us be ambitious think participatory governance and think EuropeanToday it would include 200000 registeredBut the niche matter less than efficiencyIt is this last criterion that primera now000 vehicles against 127000 for InfinitiBut this caution does affect its longterm vision7 million tonnes according to GFMS expertsIt was a time when the world seemed simpleLatin America is part of our DNA he saidTomorrow, 527 competitors will mean Lisbon to Dakar on 21 January, after a rally of 8.696 kilometres, including 5.026 kilometres timed, distributed in fifteen steps through the Portugal, the Morocco, Mauritania, Mali and Senegal. "For this Edition, the test record swing of participants with an ever-increasing internationalization of competitors (70), where there is a strong contingent of runners from the countries of the East, Asia, and now the presence of Americans", said Laurent Lachaux, Director marketing and commercial of Amaury Sport Organisation (ASO), organizer of the event budgeted amounts to approximately EUR 13 million.
Several reasons led the company to move the start of the test from France. The first is the presence for the second year in a row to a partner Portuguese title Euromilhoes (Euromillions in French), the darling of Jogos Santa Casa mark, who pays a ticket about 2 million. "Our association with this legendary sports competition as well as its values (adventure, solidarity, eccentricity) has allowed Fame building and the consolidation of Euromilhoes as a mark of excellence." "This partnership also helped increase sales of products Jogos Santa Casa on new consumer segments," said Daniel Galvao, Chairman of the Board the Games Department.
The other reason for the change of scenery is the controversy that is installed in France about a race deemed "indecent" to the economic situation of the countries crossed. What pushed ASO to withdraw towards the Iberian Peninsula where mechanical sport is King in the same way as football. If the hexagon seems less interested in the test, foreign famous event. "The Dakar, the must of the rally-raid is." On the media plan, the race has a strong impact in a period where the sport is rather in truce. "It will be broadcasted in over 178 countries, including the United States and the Japan", analysis Bruno Lalande, Director of TNS Sport.
A speed limited
France television will contribute 4 emissions daily (France 2 France 3), while Eurosport broadcasts a new exclusive programme, "Destination Dakar", complemented by a summary of daily forty-five minute presented "live from the bivouac.
Whatever the controversies, the sponsors are present: Total has renewed its support in the amount of 500,000 euros and suppliers, who pay 100,000 to 200,000 euros (over trade in goods) scramble on the line of departure (Loctite, BF Goodrich, Columbia, Cidou, Elf, Euromaster, Redbull...). Cities are likely to want to give the start of the test for a cost of between 0.3 and 1 million. For auto manufacturers, is a major trade issue, according to the specialist studies and surveys. Skimp embedded they do processing not, in any case, the means: the budget of a factory in rally-raid team is between 10 and 50 million annually. Nissan is spending nearly 12 million. Mitsubishi will celebrate tomorrow its twenty-fifth year of presence on the Dakar, proof that he has already won eleven times. With 4 crews involved, including the holding of the title, Luc Alphand - Gilles Picard, and a new evolution (MRP 13) in his famous Pajero, produced 2.5 million copies since its inception in 1982, the Japanese manufacturer wants to win once again the Lisbon-Dakar.
"The priority this year will be the safety of crews, with new seats and a better protection of the cervical and road safety with a speed limited in the crossing of the villages", says Dominique Serieys, General Manager and team sports. In the opinion of the pilot, the new MRP 13 is more comfortable and better balanced through a better distribution of the masses (new positioning of the reservoir of 500 litres and spare wheel carriers) which lowers its center of gravity. Mitsubishi will be, more that ever, the team to beat. But Volkswagen, the biggest budget of the race, has chosen a mythical driver, Finn Vatanen, for wearing the brand name at the top. Also note the arrival of Fiat on the Dakar with its Panda 4 4.
